Free UK delivery on orders over £50 · Easy 14-day returns
Free UK delivery
on orders over £50
Easy returns
14 days, no questions asked
Premium fabrics
modal, nida and chiffon, chosen with care
Secure checkout
Visa, Mastercard, PayPal
THE COLLECTIONS
Shop by category
Hijabs
Modal, jersey and chiffon
Abayas
Plain, layered and occasion sets
Dresses
Pleated chiffon, linen, floral
Under-caps and slips
The everyday base layer
Kids
Little abayas and thobes
Gifts
Eid and Ramadan gift boxes
OUR STORY
Designed by you, for you
By You started with a simple idea: modest wear should feel as good as it looks. Soft fabrics that breathe, cuts that move with you, and colours that work together so getting dressed is the easy part of the day.
Every piece is chosen for fabric quality first. Modal that drapes without slipping, nida that holds its shape, chiffon that catches the light. Nothing loud, nothing scratchy, nothing you will not reach for again.
STYLED FOR THE MOMENT
Shop by occasion
Eid
Weddings
Everyday
JOIN THE BY YOU CIRCLE
10% off your first order
New drops, styling notes and early access to sale. No noise, one email a week at most.
